Are Blogs Dead?

Joanna blogger
I just took a picture as I made the decision to do this… hi!

So are you an influencer? I get asked that one A LOT. Especially lately since I am meeting a lot of new people in my boyfriend, Ben’s life.

What I do is unusual… well unusual for my age group. I am 38 and spend most of my time with friends who range from 36 to 45 or older. So for us, what I do is unusual and hard to understand.

I typically explain what I do to my peers (generation x, generation Y or ahem… geriatric millennials… who the eff came up with that term? lol) by giving them a quick Nesting Story origin story; Nesting Story began as my Interior Design and mural painting company after I left the design world in 2013, and I loved blogging with that.

Then boom… surprise twins were on the way, had to pause and then during my pregnancy was encouraged by some new mom friends (including a very famous blogger) that I should switch Nesting Story to a parenting blog since I was already a veteran mom and put their minds at ease with my relaxed, problem solving parenting style.

So, when my babies were a few months old in 2014 I did, and by 2015 Nesting Story had exploded and gained world wide fame.

I was able to monetize Nesting Story by partnering with brands I trust and bring in an income by doing something I love. YouTube came naturally to help tell some stories and then Instagram in general became a big deal to the entire world and the rest is history.

So does that make me an influencer?

I honestly hate that term. I prefer Content Creator or Digital Storyteller.

It’s eight years later and I’d consider myself an OG. An OG that misses blogging. I love writing. Did I ever go to school for writing? Nope, I have a fine arts background. In fact I still google the difference between lose and loose, and I’m sure every post is riddled with mistakes. Do I really care? Nah! Done is better than perfect.

I am a story teller.

Quick funny story… I went on a date, actually it was a second date during my brief single days, with a guy a little older than me. He told me he was an aspiring novelist and I said I was a blogger and I riddled off all of the big websites my writing has been published on. He didn’t take that comparison well and I didn’t like how he acted like it wasn’t a big deal. Needless to say there wasn’t a third date. Byeeeeee!

But… last year I was hanging out with a friend and his partner who is a really big deal in the media industry when it comes to approving manuscripts and he told me that he had read some of my writing and that he thought it was really good.

That meant the world to me.

Most writing pieces online these days can be found on Instagram and I cannot seem to start there. It needs to be here and then I can share pieces there. I love this little corner of mine on the internet.

So here’s what I want to do… I want to blog… a lot.

I want to treat this as a bit of a journal. I’m hoping to blog every weekday. I’ll take an excerpt and post it to Instagram, but if you want the whole story you’ve got to come here.

I’ve got so much to fill you in on…. *takes a deep breath* in the past few years my marriage ended and I have had to navigate the co-parenting ups and downs, there was a pandemic, I was single and dated, I am now coming up on one year in a serious relationship with an amazing guy and how we’ve decided to break a lot of traditional rules to put our relationship and our kids first, my kids are turning into teenagers, I moved out of town into a new house that is adorable and I am having a blast decorating it, I am moving my family and I into a healthier lifestyle after derailing during the pandemic, my career has taken some zigs and zags and I am about to launch a new company with a partner, and all of the little pieces in between.

I want to let these stories trickle out as they come up. I can’t do the over curated thing. I can’t niche. I am just me, a person who likes to share their life.

Like always my stories will be through my lens and with the over-arching theme of resilience, a fresh start, keeping my own identity and living a life full of love, wellness, beauty and creativity.

So, I guess this is day one. Welcome.

Sincerly,

Joanna Fowler…. yes, I will be changing back to my maiden name over the summer!

Happy holidays and recapping this past week

Can you believe it? Christmas is finally here! Well in a few days at least. But our kids are officially off for the holidays and Mike and I raced around all morning to get enough groceries to host twice and last us until Wednesday. We also got our last few gifts which means I get to hibernate in our home until heading out to our church’s Christmas eve service on Sunday. This is a good thing because we just got a dumping of snow here in southern Ontario.

Christmas

Above: present opening from Christmas-part 1, last weekend

I had a lot of plans for the past couple months and the lead-up to Christmas but then life happened. My November was full of unexpected stresses like a colonoscopy (which was clear… phew), and December has brought one illness after another into our home, keeping kids home almost daily.

I have three half-written seasonal blog posts that never made it to the finish line, and finally this past week I just had to throw in the towel. It took me until yesterday to get excited for Christmas, but as I raced around, (after sending our mostly healthy kids to school and daycare), and finding some absolutely perfect gifts for Mike and the kids, the excitement finally set in.

But as excited as I am for Christmas, I always love January, because not only does it bring my thirty-fifth birthday, but a fresh new beginning. I have big plans for Nesting Story and our family, including possibly adding another member to our family. No, I’m not pregnant. Any guesses?

I hope that you have a wonderful holiday season and that you are able to let go of perfection, carve out some time for yourself, and cherish the small joys in between the inevitable chaos. Happy Holidays from our family to yours!

Oh and if you are behind on what’s been going on here, here are this past week’s YouTube videos for you to catch up on…

Don’t forget to subscribe to Nesting Story on YouTube so that you don’t miss a video!

Big Life Lessons I Learned From Doing Daily Videos

FamilyWell, it’s done, we did it, we’ve closed that chapter. I am talking about creating one video every day in the month of September.

There were days that I almost threw the towel in because I had to re-do an entire vlog when files were corrupt, or when the kids and I were sick. But that voice in my head was so strong, and my determination to see-through this challenge, (that was my idea), was so powerful, I just had to finish, and finish well.

This experience was life-changing. No, seriously, I am not just throwing around a term used too often. It literally changed my life.

Here are some lessons I learned while creating 30 personal videos in 30 days…

I am A LOT stronger than I thought. This lesson is something I had already learned once before, when I was pregnant with my twins. Deciding that I was going to take on such an enormous task that was mentally, physically and intellectually draining was one thing, but not giving up, or skipping a video, even when people who were cheering me on supported me to “take a break,” was the biggest test.

When I was pregnant with my twins, I never had the option to take my gigantic tummy off for a day to take a break. I was in it whether I liked it or not.

Doing daily videos for a month was my idea. No one was relying on me to produce them. There was no monetary pay-out at the end. It was just a personal goal that I took on and could have just as easily given up on.

I am not a 90% person. I had always been the person that would want something, but not even try because I would be scared that I wouldn’t be perfect at it, or complete it. But this time I started and ended something that was really, really hard, and that feels really good.

My marriage is pretty damn strong. It is no secret that in the past couple of years our marriage went to a very bad place, and with a lot of hard work from both of us, we have turned it around.

About a week, after starting filming, editing and uploading a video everyday, when the honeymoon phase was over, and Mike and I got into a fight.

Don’t get me wrong, he was my number one supporter, and partner in this project. I can’t even remember the details about why we were fighting, but we fought.

It was so bad that neither of us caved, and he decided to sleep on the couch downstairs that night. Ouch.

But the next morning we talked, worked it out and got passed it. From that point on we teamed up and I worked each evening as Mike picked up my slack around the house.

We found our joy in doing the videos again, and this test, in turn has made us an even stronger duo.

I found Nesting Story’s direction for the next chapter. Although I know for sure, (at least for right now), that three videos a week, instead of seven is a better fit for us, I have fallen in love with video all over again.

For a long time I was only telling our story through written word and photographs on the blog. But organically more and more has shifted to video. I love that we are able to share our story through video with the blog supporting it.

I have completely fallen in love with the YouTube community as well as the community of people I have reached on my other social media sites through video. I have created long-lasting friendships with other creators and have truly felt supported in this endeavour.

Thank you. All of you!

How precious time with my family is. Doing daily vlogs took me away from my family. We all survived, but it made me miss them in a way that I needed to experience.

For a long time I was living from nap time to nap time and conference to conference.  I had been so burnt out from having twins and being in the baby stage for so long that I was just going through the motions.

But working around the clock while watching the previous day unfold in front of me on my computer did something to my soul.

It made me want to participate in life with my husband and my kids again. It made me want to do things with them, like cook, venture out of the house, play and show more interest in what they were doing.

Because of this renewed love of family time, I have been actively taking some unnecessary irons out of the fire and creating time.

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In the end I always circle back to why I started sharing what started as my story, and became my family’s story… to connect. I was so lonely during my twin pregnancy and wanted to know that I wasn’t alone, and that maybe there was another mom out there like me.

I wanted to open up my experience of motherhood complete with triumphs and failures, but always problem solving along the way.

Whether I am sharing on video, the blog, or other websites like Baby Center, I will continue to be real, to inspire and to connect.

Here is the last of my September daily vlogs with something very special at the end…

(Video) Mom 2.0 2016 – While Mom’s Away, Dad And The 4 Kids Will Play

Mom 2.0 Summit 2016

Going to blogging conferences is so important for not only me, but my whole family. It gives me an opportunity to step away from parenting and my work, and gain some much needed perspective.

I always walk away with new insights as well as new opportunities. Although I miss my kids and my husband Mike, I head back into our home refreshed and ready to dive back into the trenches.

Mike also really enjoys the one-on-one time with the kids. Although it is a lot of work, he really loves the change of pace and is so encouraging for me to go.

This was my second year attending the Mom 2.0 Summit, while my husband stayed home with our four kids. This year took place at the Ritz Carlton in Laguna Niguel. There, I was inspired listening to and learning from other bloggers, vloggers, celebrities and influential women with powerful careers.

Although I was inspired the whole time and absolutely loved being with my tribe, my mind often wandered to my family, wondering what they were up to.

So Mike decided to set up a GoPro so that I could see what they were up to.

You will see in the video that Rita Wilson was one of the speakers and also surprised us by singing a song from her self titled album, which you can find on iTunes and Amazon. Also, we had a surprise guest MC the Iris awards. You will have to watch to find out who it was!

Thank you to Kia Motors America for helping us arrive in style. Also thank you to Carter’s for the generous and tasty dinner, with the breath-taking views at the beautiful Montage Hotel in Laguna Beach.

Don’t forget to subscribe to my YouTube channel, and follow Nesting Story on Facebook!

Finding Inner Peace, Embracing The Mom Guilt And Simplifying My Future

Mom 2.0 Summit 2016

Blogging is an emotional job. My career is centered around me being vulnerable to the world on an regular basis. I measure the success of my career based on constant feedback from strangers on the internet and occasionally in person. Sometimes you know you are really hitting a nerve when you receive some controversial feedback. It’s part of the job.

I am an open book by nature, always willing to share. I have learned over time that I am a very strong person, and aside from the occasional comment that stings, I am able to let any negative energy that comes my way, bead off of me like droplets of rain.

I take in the positive energy and continue to pour it all out, in hopes that I can reach that mom that is struggling, and longing for a connection, so they feel a little less alone, and a little more normal.

Heading into my second Mom 2.0 Summit, I made the conscious decision to have a few small goals: make one perfectly fitting brand connection, meet a few of my heroes, and foster friendships while building others up. I completed my list. But the biggest goal was to walk in open. Open to feedback, open to learning and open to friendships, but especially, I would be open to being inspired and find my direction for the next phase of my career.

On day one I think I was so exhausted from travelling from Toronto to California that I was emotionally numb. I went through the motions and hopped into bed that evening ready to recharge and prepare myself to be inspired and take it all in.

That’s when it began. That morning sparked a theme that stood out to me for the next two days and ended in a (positive) emotional breakdown on the final day.

The first story that really impacted me was listening to Lauren Bayne, the founder of Offspring Advertising Agency interview Alli Webb, the founder of Drybar. The entire discussion was masterfully conducted by Lauren Bayne, including the surprise interview she had secretly recorded of Alli Webb’s boys discussing her success and how they view her. Yes, I was a blubbering mess.

Allí Webb - Drybar

But listening to Alli Webb describe her humble beginnings, how Drybar took off, and balancing a busy career and motherhood really impacted me. Her unapologetic success left me feeling so much more secure in the success that I have already experienced, and the path that lays ahead of me.

Later that day, I soaked up every word from a panel of powerhouse women comprised of Catherine Coleman, Christine Lu, Shannon Marby-Rotenburg, Yifat Oren and Jennifer PrinceGo ahead, click on those links, I dare you. Your mind may explode from how accomplished they are. Hint: one is an astronaut.

Inspiring women

Listening to these motivating women talk about how they both run their incredibly demanding, but rewarding careers while still being mothers, was so important for me to hear. Some days they find the balance and other days they want to cry. But it always takes a village, lists and support from their spouse, or close friends. They have messy closets that they can never find the time to clean, and they often struggle with re-entry when they arrive back home after work.

Each agrees that their career makes them feel happy and satisfied, and ultimately a happier mom. Everything they said resonated so much with me, and I walked away realizing I am doing a pretty damn good job of balancing my career and motherhood. Even if there are days that are a little rockier than others.

The truth is, the week leading up to leaving for California, I was struggling with a lot of guilt. I not only try to live a guilt-free motherhood, I preach it. I experienced so much mom-guilt when I had my first child and promised myself that I would let it go and be secure within my parenting experience.

But I was embarrassed, and frustrated with how much guilt I had been feeling. It finally dawned on me after listening to all of these other successful mothers. Maybe a bit of mom guilt isn’t such a bad thing.

I had lived in a state of survival for years. From the days that our son struggled with a language delay. To our second (surprise) baby, to the ultimate surprise… twins.

This constant scramble and barely keeping my head above water, left me at times, feeling robotic, always wanting to escape for a break. Yes I loved my children, and they have always been my world. But I was always craving me-time so badly, that whenever I was away from them, I was emotionless. I didn’t miss them.

Part of me was hiding this lack of emotion from everyone else. Was I a monster? No, I was a burnt out mother.

Now, having found our stride, being done having kids and finally moving out of survival mode has unlocked that part of my brain and my heart I was so carefully protecting.

So, this time when I went out the door, with my feelings of guilt fighting with my feelings of freedom, left me confused and uncertain.

It finally dawned on me that that feeling of guilt, was a good thing. I had re-emerged from the murky waters of survival mode, and could actually feel again. I was missing my children and longing for my husband while also enjoying the independence of travel and being with my tribe.

On the final day, many of the layers on the onion had been peeled back. I felt exposed and vulnerable. I was feeling many emotions, something that was fairly new to me.

I decided to walk into a panel about work/life balance, thinking it would be the perfect fit. This panel was moderated by Jessica Shyba and it included Ryan Hamilton, Christina Brown, Danielle Walker and Roo Ciambriello. Again, click links = mind blown.

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Then each, again described their triumphs and failures while trying to create some kind of balance in their parenting/career journey, all with incredible stories to tell.

But then they said a few things that hit home so hard, it was like a hot spear had been shot into my chest. “Look at everything you are working on. If there is something there that is not making you feel happy, then it’s not the right fit.” Also, “learn how to say no,” and “no,” can be a complete sentence. “Don’t apologize and never use the word just.”

Well, let me start by saying that the apologetic Canadian that I am really needed to hear that.

As the panel concluded, and they opened the room up for questions, I immediately shot my hand up. They asked me to head up to the front and hold the mic. Oh shit. Here we go.

I could feel my cheeks getting hot and my voice shake. Damn these new emotions.

I started by adding what I have learned the hard way. When success started to put my husband and I on separate pages, we started dating again. Going on a date every week has been huge for us and has created a safe-guard for our marriage.

Then, I launched into some more difficult areas of the business that I have sometimes found hard to navigate. Each of them were so kind and quick to give me practical advice that I really needed to hear.

I was told later, by one of that panelists, that I almost had all of them crying.

After this session finished, the tears came. By the time I got back to my room and watched the video my husband had sent me of my son getting his yellow belt in tae-kwon-do, I was sobbing. I felt like Jerry Seinfeld; “What is this salty discharge? Oh my God, I care.”

I finally regrouped, but it took so long that I missed the red carpet for the Iris awards, so this quick selfie in the elevator will have to do.

Mom 2.0 Iris awards bcbg

I left California changed. Okay with my parenting and career decisions, embracing my mom guilt and having a clear focus for my blogging future.

Sometimes you can be so in it, so in your bubble that you loose all perspective and become numb. It is so important to step away for a bit and soul search. Let your guard down and be ready to be inspired, motivated, encouraged and pushed… even if it causes you to shed a few tears.

Don’t forget to follow Nesting Story on Facebook so that you don’t miss a thing!