In celebrating Nesting Story’s new website and the addition of it’s contributors, I wanted to share the 7 most pivotal moments that got Nesting Story to where it is today. It’s had some unexpected twists, very exciting turns, and I wouldn’t change a thing…
#7: Feeling like I needed to create something that was mine.
I think entrepreneurs are cut from a certain cloth. We are idea people, who no matter how many times say we are going to take a step back, end up waking up the next morning with five new ideas. It’s in us, the urge to create something from nothing.
I’ve always had this sense, but it became impossible to ignore once I had my first two babies. So, I began dabbling in creative outlets, hoping that one day it would turn into a full-fledged business. I had Etsy shops where I created and sold hand made headbands and mobiles. I created a baby concierge service, which never quite made it past the planning stages, and eventually landed on an Interior Design and mural painting business, with a focus on children’s spaces. So in 2013, Nesting Story was officially born.
This little business began to thrive, and it felt great putting my Interior Design and fine arts skillset to use. But it came to a halt when I had the surprise of a lifetime… twins! I was pregnant with twins, and had terrible pregnancy sickness to accompany it. My days of climbing a ladder to paint were officially on pause…
#6: Craving connection during an isolating twin pregnancy.
My twin pregnancy brought me to my knees. Although our twins thrived, my body struggled through the entire process. I would black out after climbing stairs, my hips were in constant agony and I even lost my vision at the end. On top of this I had two older kids that needed me.
Many days were spent laying on the sofa, with a pillow between my knees, beds for my kids made on the ground, feeding them bowls of Cheerios while watching a movie.
It’s amazing how alone you can feel when you are surrounded by so much support. I longed for connection with other parents of multiples. I didn’t know one person with twins. So family members began connecting me via email with twin parents they knew. I was shocked by the negative emails I was receiving from them, with the over-arching tone being “your life is over.”
I wouldn’t accept it. I began scouring the Internet for twin-mom bloggers, who hadn’t lost their identity, but came up short. It was this longing, as well as some encouragement from friends to switch Nesting Story over to a parenting blog…
#5: Sharing my twin pregnancy story and finding my tribe.
When the dust settled, and my twins were around six months old, I began to blog. I shared everything, from what it’s really like to be pregnant with twins, to the depression I experienced during my twin pregnancy.
It was during my twin pregnancy and birth series that I started to gain some traction. With the help of my twin mom Facebook group, we got the posts out into the world and more and more mothers began to resonate with it.
I found my voice with writing and shared every gritty detail, but always ended on an inspiring or solution-based note. The last thing I wanted to do was scare other moms like the emails that were sent to me had done. Besides, although I was in the trenches, I was able to find my voice and was slowly rehabilitating my (new) body…
#4: Hitting a viral nerve.
Going viral is not a natural or normal human experience. Anyone who has experienced going viral can probably agree that it is a bit of an out-of-body journey with a roller coaster of emotions that follow. Although it can bring some incredible opportunities, it can also throw your life off course. Here is my story.
In 2015 I had been pretty pumped about the fact that I was finally falling into a rhythm with my early morning workout routine and could actually see my body coming back after having my four kids, (including twins). I knew that my body would forever be changed. I had a few followers expecting twins that I wanted to share my body after baby story with.
So, after a finishing dinner with a big glass of wine I sat down and began to write. I laughed with my husband that I probably shouldn’t be blogging because I was a little buzzed. I cranked my music and began. It poured out of me. I enjoyed going through my pregnancy photos and finally felt balzy enough to throw in those postpartum photos I once felt so ashamed about. After only an hour and a half, (record time), I finished and went to bed, waiting for the morning to hit publish.
Over the next day I could see the post was resonating with everyone, not just moms expecting twins. My website traffic was slowly climbing and the comments were pouring in. “Cool,” I thought to myself, “my post had legs.” Over the weekend I watched the numbers climb. I mentioned to some family that one of my posts was going viral, “oh that’s nice,” they replied, not knowing what was about to happen.
Within days, Nesting Story reached just under two-million page views. The crazy viral numbers started to level out and slowly decline. Then came the press. For the next couple weeks I averaged four interviews a day, (on the phone and reporters in our home). I was featured on media outlets like People magazine and Fit Pregnancy. It felt like a dream.
As the buzz tapered, so did my energy. I had to find my footing again and figure out what was next. I hadn’t even monetized my blog yet…
#3: How do I turn this into a business?
I sometimes look back at when I went viral and think, “that woman had no idea what she was doing.” Okay, in terms of storytelling, the old me knew what I was doing. In fact, I am kind of jealous of the filter-free Joanna. I’ve definitely found time, growth and my kids getting older have made me more filtered. But what I meant was, I had no idea how to turn a blog into a business. Here I was on the heels of a media storm, basically holding a golden ticket and I had not idea how to cash it in.
I began calling PR agencies and after some negative encounters, (and what felt like Pretty Woman moments, “big mistake, huge!”), I decided to go to a blogger conference. So I snagged a ticket, and booked a flight to Scottsdale Arizona and attended my first Mom 2.0 Summit, a conference for bloggers.
Finally being plugging into a blogging community was everything. I no longer felt like a lone wolf. I created friendships and learned faster than I could take notes. Then on one fateful day, after a lovely lunch conversation with a fellow blogger, she said “I’d like to introduce you to someone. This is Baby Center.” My jaw dropped, I felt like I was in the presence of blogger royalty.
This chance encounter with the Baby Center team was a huge moment on my journey. They ended up adding me as a contributor, and through them I was able to get my first paid gig and learn how to work with brands.
Brand partnerships soon followed on Nesting Story and I was able to start making an income. My dream of creating my own company from scratch was coming true. I continued to share my story on my blog, but I began to feel like writing and photos was limiting some of the stories I wanted to tell…
#2: I guess I’m also a video creator.
I could have continued telling my story on my blog, but some needed extra explanation and visuals. I really wanted to give my twin mom audience a nursery tour and show them how I fed my babies, without help during the night, from day one. “Could I film it?” I wondered. I decided to give video and YouTube a try. I had already slapped a few videos up on YouTube, what’s one more? Besides, I could embed it in a blog post so that it can actually be viewed.
So, I invited a friend over and asked her to film me in my twins’ nursery with my phone. After a couple failed attempts with cranky babies, I swapped my twins out for dolls and I was off to the races. That video now has almost 100,000 views.
I enjoyed creating that video so much, I thought I’d try sharing a “day in the life.” I was able to capture my day on my phone and edit it together. Success!
I dabbled with video here and there over the next year, and slowly I gained 5,000 subscribers. I would do this thing where I’d film myself casually, talking to the camera, and then show my day. It wasn’t until that year’s Mom 2.0 Summit that I was told by someone that I was really good at vlogging. “What was vlogging?” I thought. I had so much to learn, and apparently some YouTube to watch.
I was soon after introduced to Kin Community Canada, being told that it would be a great fit for me. After some adjustments to my videos and my channel, they signed me. I didn’t realize that Kin would not only become a huge stepping stone for my career, but would also feel like family. It was also through Kin where I met my “work wife” AmandaMuse. Together we have created videos, a business, and spoken at events.
Over the next few years Nesting Story transformed, and grew with me. I began to share more about me, and a little less about my kids. I began to share more lifestyle, home, DIY projects and wellness content which all made my heart sing. But something was nagging me. I didn’t want to abandon the twin community that meant so much to me. I wanted to pay it forward and help other new bloggers the way Baby Center helped me. And I didn’t want my blog to fade into the background, being overshadowed by video…
#1: It’s come full circle.
By late 2018 I began saying something out loud to a few of my closest people, “I want to add contributors to my blog.”
“You’ve wanted to do that for years.” They’d say.
I had. I had been saying it for years. I had held back out of fear. Fear because I didn’t know if anyone would want to write for Nesting Story, fear because I didn’t know how it would all work. But it was time. I also had an incredible team by this point who I knew would help make it happen.
So we put out a call, and boy did you deliver! We had a huge response. I was so excited to pick our final contributors and I am even more excited to share their stories. So, who are Nesting Story’s contributors? Some are twin moms, some are new moms, one isn’t a mom but is a master of minimalism. One specializes in makeup, while another one specializes in Interior Design. But the common thread is each of them speak from an honest and inspirational place which I am sure is going to resonate with all of you. I’m sure as our contributors own platforms grow, they will move on and we will be ready to add the next wave of writers.
I see this point of Nesting Story as a full circle moment. I am able to continue telling my story and do what I love, but I am also excited to share the spotlight with new writers and budding bloggers. I am exciting to work behind the scenes on some other projects including ebooks, an ecourse, a shop and lots more.
I don’t know entirely what’s down the road for Nesting Story, and after some of my surprising twists and turns I’ve stopped trying to predict the future. Right now I am going to celebrate this new launch and just breathe it all in.