Not everything that ends is a loss. Some things end because they’ve done their job… they’ve carried you, built you, and brought you exactly where you needed to go.
For years, I built my career as a content creator through Nesting Story, sharing life online and supporting women and mothers through different seasons of life. Alongside that, I was doing freelance work in social media strategy and brand development, helping others build their presence and grow online.
That work naturally evolved into something bigger, and together with Ben, I co-founded a digital marketing and social media agency, The Water Cooler.
It grew quickly. We built a team, worked with incredible clients, and from the outside, it looked like everything was moving exactly as it should. And in many ways, it was. But behind the scenes, something started to shift for me.
The more the company grew, the further I felt from the parts of the work I actually loved. The personal connection with clients, the creativity, the strategy, the deeper one-on-one conversations… those were the things that energized me. Instead, my role became more focused on leading, managing, and growing a company. And while I learned so much during that time, I also realized something that wasn’t easy to admit: just because you can do something well doesn’t mean it’s where you’re meant to stay.
I loved working with contractors. I loved mentoring and supporting people in their work. But running a company… managing a team, overseeing growth, handling the administrative side of things… wasn’t for me. That realization didn’t come with a big moment, it came slowly, over time, as I started to feel more disconnected from the work itself.
From the outside, walking away didn’t make sense. The business was successful. The team was strong. Even our accountants questioned the decision. But I’ve learned that the decisions that don’t make sense on paper are often the ones that matter most in your life.
So we made the decision to close it. Not because it failed, but because it no longer fit.
After that, I took some time to really pay attention to what I wanted. I stepped into a corporate leadership role and led a team, and while that experience gave me a different perspective and valuable skills, it also reinforced something even more clearly: my strength has always been in the one-on-one. In the strategy. In the coaching. In helping someone take everything they’re holding and actually make sense of it.
That clarity led me to rebuild… but in a very different way. I became certified in coaching and brought together everything I had spent years developing: my experience as a creator, my background in digital marketing and brand strategy, and my understanding of how women are navigating careers, businesses, and life all at once.
Now, my work sits at the intersection of visibility, strategy, and support. I help women and businesses build their presence online, grow their careers or brands, and make aligned decisions… not just from a strategic standpoint, but in a way that actually fits their real lives. I also get to give back through spaces like The WOMB, supporting mothers in a more direct and meaningful way.
Looking back, that chapter wasn’t a mistake. It gave me everything I needed to build this one.
I think a lot of people find themselves in a place where something technically works, but no longer feels right. And the instinct is to stay. To keep going because you’ve invested so much time, energy, and identity into it. To not change your mind. To not disappoint people. To not risk looking like you’ve failed.
But there is real power in choosing differently.
Changing your mind is not failure. Walking away from something that no longer fits is not failure. It’s awareness. It’s growth. It’s taking control of your life in a way that most people are too afraid to do.
Some chapters are meant to end… not because you failed, but because you grew, because you changed, and because you’re ready for something more aligned.
You’re not starting over. You’re building on everything that came before.
And when you’re willing to put in the work to create a life and career that you actually love… not just one that looks good from the outside… everything starts to shift.
If you’re in that in-between right now, you’re not lost. You’re just in the space between what was and what’s next.
And that’s where everything begins.