Nesting Story is back… But Some Big Changes Are Coming!

Joanna Fowler July 4, 2022 Family, Self, Lifestyle, Love This

Over the past year, as I stepped back and took a break from content creation, I’ve taken a lot of time to think about Nesting Story, where it has been and where it is going. I’ve loved the community and culture that’s been built, and knew that I didn’t want to let it go. But Nesting Story also had to morph to fit where I am in my life and there was still so much more I wanted to do with the platforms I’ve worked so hard to build.

During this past year hiatus, I, together with my partner Ben, have built a successful Branding and Social Media Management business called The Water Cooler. Our little company has grown quickly to a team of eight people and I couldn’t be more proud of what I call our dream team. 

Helping Ben and I lead the pack from almost the very beginning has been Jacquelyn van Logtenstein, our Creative Director, who I call Jackie. Jackie reached out to me early on in the process wanting to be a part of what we were creating. I had never met her, but Jackie had followed Nesting Story for years.

Very quickly Jackie became invaluable to our team, and I often describe Jackie as my clone (because we are so so similar) but is more of a logical, left-brain thinker than me, which makes us the perfect pair.

Over the last eight months I have realized how incredible it is to surround yourself with a passionate team (keep in mind for years I almost exclusively operated as an island aside from amazing support from former part-time team members), and how much further you can take your idea if you bring in trusted people. 

That’s when I knew I wanted to bring Jackie on to Nesting Story as a partner and take NS to the next level. Jackie has now joined me on this adventure as my partner and as Nesting Story’s Managing Director. 

What happens to Nesting Story? There will still be a lot of the same, life and lifestyle from my perspective, but also Jackie’s too. We are also bringing on incredible contributors to give new perspectives as well. 

As we soft-launch this summer and trickle out new content, we will be behind the scenes revamping the brand and transforming it into a Lifestyle Media Company with a focus on fashion, home, wellness, food, careers and so much more all through the lens of women who are mothers that have emerged from the trenches of baby and toddlerhood and are venturing into the next chapter of their lives.

I will have so much more to share, but in the meantime, I want you to get to know Jackie. I asked her some questions recently and this is what she shared…

Tell us about yourself, kids, hubs, home?

I live in rural Southwestern Ontario on a farm with my entrepreneur husband and our three kids aged 5, 7 and 9. I’m a former HR professional, turned stay-at-home mom and I’ve recently embarked on my second career in digital marketing and social media as the Creative Director at The Water Cooler. I balance my days working mostly from home, shuttling my kids to school, sports and activities while also squeezing in time for me which includes drinking coffee and scrolling social media, doing CrossFit/yoga/running, drinking wine with friends, and hitting up markets and boutiques. 

Who is your celebrity style icon? 

This was actually a hard one as I find I no longer look to celebrities for my fashion inspiration! I find myself looking more to people like me, through social media, blogs, pinterest boards, etc.! If I HAD to name one celeb, I’d say Jennifer Aniston. She always looks so effortlessly cool and stylish without being too ‘trendy’ – which is just what I’m going for! 

How would you describe your home’s style?

My home is a mix of European and modern farmhouse, with a touch of mountain lodge and traditional details. She’s a mixed bag for sure! But it’s truly our style as we created it from nothing over the last 5+ years (and it’s still a work in progress – I don’t think I’ll ever be finished decorating). 

As a busy mom of three, what is your mantra when it comes to self-care and who you are outside of being a mom?

It took me a while to get here, but I’m finally in a place where I feel like I can make time for myself without the heavy guilt that came along with it in the early years of motherhood! 

A phrase that really struck me a while back is ‘Today is your life too’ (credit: @thelaminimalist). I took this as – it’s not about waiting for the kids to be older and more self-sufficient, that once-a-year girls trip or the facial you book yourself every so often – it’s about making the most of each day and bringing joy into everything, even the mundane. Taking in the sunset on a random Tuesday, taking the long route back from walking the kids to the bus, enjoying a drink of choice for whatever the moment calls.  

When did you start following Nesting Story?

I started following in the early years of my own motherhood journey – I think before my youngest was even born and he’s now 5! I’ve always loved discovering like-minded women in similar situations to follow along, learn from, and let’s be honest, commiserate with from time to time – those years had some tough times and it was always a cozy feeling to turn to YouTube, IG and some go-to blogs and feel I wasn’t alone. 

What makes you the most excited for embarking on this new journey?

Ask anyone who knows me and they will tell you that I LOVE to shop, talk trends, to keep up on the latest of anything and everything, and shoot the proverbial shit. And there’s no gatekeeping here – if I find something good, imma shout it from the rooftops, send the links and let you know when the sale is coming. So it really feels like a natural transition for me to do more of what I love, on a platform I’ve followed for years! 

What is it like working with Joanna? 

Working with Joanna has been an experience like no other. Joanna ACTUALLY embodies the idea of work/life balance – she knows the right time to hustle, and when to pull back, and is mindful of when those around her need to do the same. She knows just how to support her team in either direction. 

Joanna is not afraid to dream big – and she truly goes for it, while also listening to her gut and knowing when to pump the breaks or pivot. Not only is it inspiring to witness, but she will also empower others to do the same and will help you to see your own value and support you in making it shine! 

This answer actually brings me back to the previous question, as this is absolutely a big part of why joining Nesting Story was a no-brainer! 

Make sure you follow along on our day-to-day journey on Instagram as we transform the Nesting Story brand.

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